Your installs are working.
Now make them count.
We embed with app teams to turn user data into retention, conversion, and revenue. From founders and operators who have experienced 3 successful acquisition journeys end to end.
$0M
$0M
In exits
$0M
$0M
In exits
0
0
Exits as C-Suite
0
0
Exits as C-Suite
$0M+
$0M+
Raised from top funds
$0M+
$0M+
Raised from top funds
OUR SHORT STORY
We're builders and operators who have built, scaled and exited apps and app studios.
CityMapper
10M MAUs
10M MAUs
Google's App of the Year
Google's App of the Year
Acquired
Nexus Play
250k MAUs
250k MAUs
$2M Revenue
$2M Revenue
Acquired
Entries
$400k ARR within 6 months of launch
$400k ARR within 6 months of launch
$400k ARR within 6 months of launch
Organic UGC as sole distribution channel
Organic UGC as sole distribution channel
Organic UGC as sole dist. channel
M+
MAUs
M+
MAUs
M+
MAUs
M+
$
In Exits
M+
In Exits
M+
$
In Exits
Our thesis and our Results
1) Most apps spend on acquisition without knowing what happens after install.
2) Users drop off before they find the value. Paywalls go untested. Retention mechanics aren't wired up.
The data to fix it exists but nobody's reading it. We are.
1) Most apps spend on acquisition without knowing what happens after install.
2) Users drop off before they find the value. Paywalls go untested. Retention mechanics aren't wired up.
The data to fix it exists but nobody's reading it. We are.
1) Most apps spend on acquisition without knowing what happens after install.
2) Users drop off before they find the value. Paywalls go untested. Retention mechanics aren't wired up.
The data to fix it exists but nobody's reading it. We are.
In 60 days, we helped PlantSnap, a highly popular consumer app achieve a 100k ARR uplift.
Instrumentation before: intuition-driven roadmap, scattered incomplete data.
Instrumentation after: full Mixpanel and UXCam stack built for scale. Rapid iteration cycles based on data.
ARR before: negative ARR trend for the last 6 months.
ARR after: $100K+ ARR uplift delivered within 6 weeks.
In 60 days, we helped PlantSnap, a highly popular consumer app achieve a 100k ARR uplift.
Instrumentation before: intuition-driven roadmap, scattered incomplete data.
Instrumentation after: full Mixpanel and UXCam stack built for scale. Rapid iteration cycles based on data.
ARR before: negative ARR trend for the last 6 months.
ARR after: $100K+ ARR uplift delivered within 6 weeks.
$100k
ARR uplift in 6 weeks
$100k
ARR uplift in 6 weeks
Full Mixpanel & UX cam
Clear business instrumentation
Full Mixpanel & UX cam
Clear business instrumentation
60 days
Rapid imporvements delivered
60 days
Rapid imporvements delivered
We used our formula to grow Nexus play from $30K MRR to $2M in annual revenue.
Starting point: $30K/month on ads, $1.50 blended CPI, couldn't make unit economics work
What we changed: shifted from ad-focused to organic growth, data-driven product iterations, gamification and referral systems
Ending point: $0.30 blended CPI, 250K MAU, $2M revenue, acquired
We used our formula to grow Nexus play from $30K MRR to $2M in annual revenue.
Starting point: $30K/month on ads, $1.50 blended CPI, couldn't make unit economics work
What we changed: shifted from ad-focused to organic growth, data-driven product iterations, gamification and referral systems
Ending point: $0.30 blended CPI, 250K MAU, $2M revenue, acquired
We used our forumla to grow Nexus play from 30K MRR to $2M in annual revenue.
Starting point: $30K/month on ads, $1.50 blended CPI, couldn't make unit economics work
What we changed: shifted from ad-focused to organic growth, data-driven product iterations, gamification and referral systems
Ending point: $0.30 blended CPI, 250K MAU, $2M revenue, acquired
250k
MAU
250k
MAU
$360K -> $2M
Increase in Annual Revenue
$360K -> $2M
Increase in Annual Revenue
$0.30, down from $1.50
Blended CPI
$0.30, down from $1.50
Blended CPI
Over 5 months we helped Quine, a VC backed web app significantly boost retention.
Signup to user activation: Before 5%, After 35.1%
D30 user retention: Before 5.9%, After 37%
MRR: Before $2K, After $31K
Over 5 months we helped Quine, a VC backed web app significantly boost retention.
Signup to user activation: Before 5%, After 35.1%
D30 user retention: Before 5.9%, After 37%
MRR: Before $2K, After $31K
In 60 days, we helped Simmy, a gaming app achieve:
17M views leading to over 101k unique conversions
0.6% average view -> conversion ration across all content
High LTV, monetised users driving significant revenue growth
30.1%
Increase in sign up to user activation
30.1%
Increase in sign up to user activation
5.9% -> 37%
D30 User Retention
5.9% -> 37%
D30 User Retention
$29k
MRR Increase
$29k
MRR Increase
SERVICES WE OFFER
Full Stack
Full Stack
Full Stack
growth
growth
growth
WHAT YOU'LL GET WITH EVERY ANALYTICS CAMPAIGN
01
We audit your data
We get into your analytics stack and tell you exactly where users drop off, what predicts retention, and what's leaving money on the table.
01
We audit your data
We get into your analytics stack and tell you exactly where users drop off, what predicts retention, and what's leaving money on the table.
02
We fix what matters
Weekly iteration cycles. Session replays, cohort analysis, product changes. Focused on the metrics that actually move conversion and revenue.
02
We fix what matters
Weekly iteration cycles. Session replays, cohort analysis, product changes. Focused on the metrics that actually move conversion and revenue.
03
Results compound
Better retention means every install is worth more. Better conversion means revenue grows without spending more on acquisition. The data builds on itself.
03
Results compound
Better retention means every install is worth more. Better conversion means revenue grows without spending more on acquisition. The data builds on itself.
04
Reporting and Tracking
Every aspect of your campaign is tracked and reported on for visibility into the decisions and content strategies we make. You'll never fly blind working with us.
04
Reporting and Tracking
Every aspect of your campaign is tracked and reported on for visibility into the decisions and content strategies we make. You'll never fly blind working with us.
The analytics engine behind your favourite apps and consumer brands
The analytics engine behind your favourite apps and consumer brands
Ready to make
your app go viral?
Ready to make
your app go viral?